Revenue streams are widening with the expansion of overseas markets, increase in the depth in regional markets and a rise in acquisitions of digital content by Over-the-top (OTT) platforms. Digital promises to be the flag-bearer of growth in M&E for years to come. Looking ahead, the future of M&E industry indeed revolves around digital. The mobile phone, which today reaches every nook and corner of the country, manifests itself as a powerful medium to bridge the content consumption divide across socio–economic classes and categories. Whether its binge-watching; producing quick and good content for every demographic to watch, web brings the content to you, at the click of a button no matter where you are and which device you are holding. Evolving with the times and the changing & discerning needs of the audiences, Arpad has extensively tapped onto the OTT and the digital space by helming several noteworthy projects since 2017. Being the first producers to execute a Tamil web-series, we have since then produced and executed several other projects for leading content providers. Our projects in the past and in the pipeline include Zee 5, APPLAUSE, VOOT, ALT BALAJI and so on.